Does the Browns Chicken Advertising Fund furnish franchisees with approved advertising materials?
Browns_Chicken Franchise · 2025 FDDAnswer from 2025 FDD Document
Brown shall direct all advertising programs financed by the Advertising Fund, with sole discretion over the creative concepts, materials and endorsements used therein, and the geographic, market and media placement and allocation thereof. Franchisee agrees that the Advertising Fund may be used to meet any and all costs of formulating, administering, maintaining, directing, preparing and producing regional, multi-regional or local advertising materials, programs and public relations activities, including, without limitation, the costs of producing video, audio and written advertising materials; electronic media, developing, implementing, and maintaining an electronic commerce Website and/or related strategies; administering multi-regional advertising programs; purchasing trade journal, direct mail and other media advertising; and employing advertising agencies; supporting public relations, market research and marketing activities; and providing advertising and marketing materials and menus to BROWN'S Stores. The Advertising Fund shall furnish Franchisee with approved advertising materials at its direct cost of producing such advertising materials.
Source: Item 22 — Contracts (FDD page 43)
What This Means (2025 FDD)
According to the 2025 Browns Chicken Franchise Disclosure Document, the Browns Chicken Advertising Fund will furnish franchisees with approved advertising materials. The franchisee will be provided these materials at the direct cost of producing them.
Browns Chicken directs all advertising programs financed by the Advertising Fund, and has sole discretion over the creative concepts, materials, endorsements, geographic placement, market placement, and media allocation used. The Advertising Fund may be used to meet the costs of formulating, administering, maintaining, directing, preparing, and producing regional, multi-regional, or local advertising materials, programs, and public relations activities.
This includes the costs of producing video, audio, and written advertising materials; electronic media; developing, implementing, and maintaining an electronic commerce Website and/or related strategies; administering multi-regional advertising programs; purchasing trade journal, direct mail and other media advertising; employing advertising agencies; supporting public relations, market research and marketing activities; and providing advertising and marketing materials and menus to Browns Chicken stores. Franchisees are required to pay into this fund a designated amount, not to exceed four percent of gross sales.