factual

Is the Browns Chicken Advertising Fund considered an asset of Brown's Chicken?

Browns_Chicken Franchise · 2025 FDD

Answer from 2025 FDD Document

The Advertising Fund is not Brown's asset. Although the Advertising Fund is not a trust, Brown will hold all Advertising Fund contributions for the benefit of the contributors and use contributions only for the purposes described in this Agreement. Brown does not owe any fiduciary obligation to Franchisee for administering the Advertising Fund or for any other reason. The Advertising Fund shall be accounted for separately from the other funds of Brown and shall not be used to defray any of Brown's general operating expenses, except for such reasonable salaries, administrative costs and overhead as Brown may incur in activities reasonably related to the administration of the Advertising Fund and its advertising programs (including, without limitation, conducting market research, preparing advertising and marketing materials and collecting and accounting for contributions to the Advertising Fund). Brown may spend in any fiscal year an amount greater or less than the aggregate contribution of BROWN'S Stores to the Advertising Fund in that year and the Advertising Fund may borrow from Brown or other lenders to cover deficits of the Advertising Fund or cause the Advertising Fund to invest

any surplus for future use by the Advertising Fund. Franchisee authorizes Brown to collect for remission to the Advertising Fund any advertising monies or credits offered by any supplier to Franchisee based upon purchases by Franchisee. All interest earned on monies contributed to the Advertising Fund will be used to pay advertising costs of the Advertising Fund before other assets of the Advertising Fund are expended. A statement of monies collected and costs incurred by the Advertising Fund shall be prepared annually by Brown and shall be furnished to Franchisee upon written request.

Source: Item 22 — Contracts (FDD page 43)

What This Means (2025 FDD)

According to the 2025 Browns Chicken Franchise Disclosure Document, the Advertising Fund is not considered an asset of Browns Chicken. While Browns Chicken manages the fund, they hold all contributions for the benefit of the franchisees and are obligated to use the funds only for the purposes outlined in the franchise agreement. Browns Chicken is permitted to use a portion of the advertising funds to cover reasonable salaries, administrative costs, and overhead related to managing the Advertising Fund and its advertising programs.

Browns Chicken has the discretion to spend more or less than the aggregate contributions from Browns Chicken stores in any given fiscal year. To cover deficits, the Advertising Fund may borrow from Browns Chicken or other lenders. Conversely, any surplus may be invested for future use by the Advertising Fund. All interest earned on the Advertising Fund's monies will be used to cover advertising costs before any other assets of the fund are used.

Browns Chicken franchisees authorize Browns Chicken to collect advertising monies or credits offered by suppliers based on franchisee purchases for the Advertising Fund. Browns Chicken will provide an annual statement of monies collected and costs incurred by the Advertising Fund to franchisees upon written request. Browns Chicken directs all advertising programs financed by the Advertising Fund, with sole discretion over creative concepts, materials, endorsements, and the placement and allocation of advertising efforts.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.