Does Brightstar Care reserve the right to include 'Franchises Available' on its public website or other advertising?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
In 2024, no part of the GMF contributions was used directly to solicit new franchise sales, although we reserve the right to include on the public website or other advertising the notation "Franchises Available" (§8.1). We will use General Marketing Fund contributions to develop and prepare advertising which we will distribute to BrightStar Care Agency Program franchisees for their placement in the local media (§8.1). The advertising will be prepared by us and outside sources. If we do not spend all fund contributions by the end of each of our fiscal year, the funds may be carried forward into the next fiscal year. We may spend in any fiscal year more or less than the total General Marketing Fund contributions in that year, borrow from us or our affiliates (paying reasonable interest) to cover deficits, or invest any surplus for future use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 47–67)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, Brightstar Care retains the right to indicate that franchises are available on its public website or other advertising platforms. While the General Marketing Fund (GMF) wasn't used to solicit new franchise sales in 2024, Brightstar Care explicitly reserves the right to include "Franchises Available" on its public website or other advertising mediums.
This reservation of rights means that prospective franchisees might encounter advertising or website notations indicating the availability of Brightstar Care franchises. It's important to note that the General Marketing Fund, which is funded by franchisee contributions, may not always be used for direct franchise sales solicitation, but Brightstar Care can use other resources for this purpose.
For a potential franchisee, this indicates that Brightstar Care is actively seeking new franchisees and is using various advertising channels to attract them. This also suggests that the company is growing and expanding its franchise network. Franchisees should stay informed about Brightstar Care's marketing and advertising strategies, particularly regarding franchise sales, to understand how the brand is being promoted and how it might impact their own business.