What is the registration date for the 'BrightStar Care A Higher Standard of Home Care and Design' trademark?

According to Brightstar Care's 2025 Franchise Disclosure Document, the trademark 'BrightStar Care A Higher Standard of Home Care and Design' was registered on November 3, 2015. This registration indicates that Brightstar Care has legally secured this specific branding element for its franchise system. The trademark is registered on the Principal Register.

As a Brightstar Care franchisee, you are granted a limited right to use Brightstar Care's designated marks within the Brightstar Care Agency Program. However, this use is restricted to the operation of your agency at the approved location and in the manner authorized by Brightstar Care. You cannot incorporate these marks into your corporate or legal name, but you must prominently display them in all advertising, subject to Brightstar Care's prior written approval.

Brightstar Care retains control over the use of its trademarks, including the right to approve all advertising and promotional materials bearing the marks. They also handle any disputes with third parties regarding the marks. Franchisees must promptly notify Brightstar Care of any suspected unauthorized use of the marks. Brightstar Care also reserves the right to substitute different marks, requiring franchisees to discontinue using old marks within 10 days of written notice and adopt the new marks at their own expense.