What is the registration date for the 'BrightStar Care A Higher Standard of Care' trademark?

According to Brightstar Care's 2025 Franchise Disclosure Document, the trademark 'BrightStar Care A Higher Standard of Care' was registered on October 20, 2015, under registration number 4836093. This registration indicates that Bright Star Nevada, Brightstar Care's affiliate, has taken steps to legally protect this specific branding phrase for use within its franchise system. The trademark is registered on the Principal Register.

For a prospective franchisee, this means that Brightstar Care has secured legal rights to use this trademark in connection with its services. As a franchisee, you are granted a limited right to use this trademark as part of your Brightstar Care franchise. However, the FDD also states that Brightstar Care reserves the right to substitute different marks to identify the BrightStar Care Agency Program and the businesses operating under it.

It is important to note that franchisees must discontinue using all marks that Brightstar Care has modified or discontinued within 10 days of receiving written notice and promptly begin using such additional, modified, or substituted Marks at their expense. This highlights the importance of staying updated with any changes to the branding and trademark usage guidelines provided by Brightstar Care to ensure compliance and avoid potential legal issues.

Brightstar Care also maintains the sole right to handle disputes with third parties regarding the Marks. Franchisees must immediately notify Brightstar Care in writing if they learn of any improper or infringing use of any Mark. Brightstar Care has the right to take any action it deems best, including to take no action, and the sole right to control any legal proceeding or negotiation resulting from any infringement, challenge, or claim or otherwise relating to the Marks.