What is the purpose of the Brightstar Care Advertising and Marketing Committee (AMC)?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
We have an Advertising and Marketing Committee that consists of 5 to 7 franchisees. The purpose of the AMC is to promote constructive, open, and two-way communications between franchise owners and us. In addition, it is our desire to have franchise owners, through the AMC, be an integral part of the planning process in establishing marketing and advertising initiatives to profitably grow the franchise system. Finally, it is recognized that a group of this type is instrumental in addressing concerns related to marketing, advertising, or use of the General Marketing Fund (GMF) or Co-Op Advertising Fund (CAF) before they develop into major issues. The Advertising and Marketing Committee serves in an advisory capacity only. We retain the right to form, change, or dissolve the Advertising and Marketing Committee at any time.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 47–67)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, the Advertising and Marketing Committee (AMC) is designed to foster communication between franchise owners and the company. The AMC consists of 5 to 7 franchisees. Brightstar Care aims to involve franchise owners in the planning of marketing and advertising strategies to help grow the franchise system.
The AMC serves as a platform to address concerns related to marketing, advertising, and the use of the General Marketing Fund (GMF) or Co-Op Advertising Fund (CAF) before they escalate into significant problems. This proactive approach allows for early intervention and resolution of issues, ensuring smoother operations and better alignment between Brightstar Care and its franchisees.
It is important to note that the Advertising and Marketing Committee functions in an advisory capacity only. Brightstar Care retains the right to form, change, or dissolve the AMC at any time, maintaining ultimate control over marketing and advertising decisions. While the AMC provides a valuable channel for franchisee input, the final authority rests with Brightstar Care.