What is prohibited regarding advertising and promotional plans or materials for a Brightstar Care franchise?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising (including through digital, video and social media) that you use must be creative from our libraries of approved marketing and advertising materials, be conducted in a dignified manner, and conform to the standards and requirements we specify. You may not use any advertising or promotional plans or materials unless they are from our libraries of approved marketing and advertising materials. Any advertising or marketing materials not from our approved libraries must be submitted to us for approval and must align with our brand guidelines. (Section 8.3 of the Franchise Agreement) You must use our required vendor partner for any SEM/PPC advertising investments to ensure optimal campaign performance and brand continuity.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 47–67)
What This Means (2025 FDD)
According to the 2025 Brightstar Care FDD, franchisees are restricted to using only approved advertising and promotional materials. Specifically, franchisees may not use any advertising or promotional plans or materials unless they come from Brightstar Care's libraries of approved marketing and advertising materials. Any materials not already approved must be submitted to Brightstar Care for approval to ensure they align with the brand's guidelines.
This requirement ensures brand consistency and quality control across all Brightstar Care franchise locations. By mandating the use of approved materials or requiring approval for new materials, Brightstar Care aims to maintain a unified brand image and prevent franchisees from using potentially damaging or ineffective advertising.
Furthermore, Brightstar Care requires franchisees to use their required vendor partner for any Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising investments. This is to ensure optimal campaign performance and maintain brand continuity in the digital space. This requirement helps Brightstar Care maintain control over its brand image and marketing strategies, while also providing franchisees with access to professional marketing support.