What is a 'private-duty client' according to the BrightStar Care Franchise Agreement?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
You will operate an agency that provides and markets comprehensive non-medical and/or medical home care services to national account clients or home care clients within their home or residence as well as supplemental healthcare staff to institutional clients according to the administrative and operational components noted in your Franchise Agreement (the "BrightStar Care Agency Program" or "Program"). A "private-duty client" means a client who receives care in the client's home or other place of residence regardless of the nature of the payor for such care (e.g., a private individual, long-term care insurance, commercial insurance, National Accounts payor, Medicare Advantage, Medicaid, etc.). A copy of the Franchise Agreement is attached as Exhibit B to this Disclosure Document.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–14)
What This Means (2025 FDD)
According to the 2025 BrightStar Care Franchise Disclosure Document, a "private-duty client" is defined as a client who receives care in their home or place of residence. The definition applies regardless of who pays for the care.
This means that BrightStar Care franchisees can provide services to clients who pay privately, through long-term care insurance, commercial insurance, National Accounts payors, Medicare Advantage, Medicaid, or other sources. The key factor is that the care is delivered in the client's home or residence.
This definition is important for franchisees because it clarifies the scope of their potential client base. It encompasses a wide range of payment options, which can help franchisees attract and retain clients. It also highlights the focus on in-home care, which is a growing segment of the healthcare industry.