What is the minimum population for a standard size Brightstar Care territory?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
ake you to open at the new site.
We assign you a specific geographic area ("Protected Territory") within which we agree not to (i) open company-owned Agencies using the Marks if you are not in default under your Franchise Agreement, or (ii) authorize any other party to open an Agency using the Marks if you are not in default under your Franchise Agreement. We will designate the boundaries of your Protected Territory by zip codes. A protected territory if you acquire a standard size territory typically includes a population of 200,000 to 300,000 people with a minimum of 15,000 in population 65 years of age and older. If a protected territory has a population over 300,000, you must pay us $100 per each additional 1,000 people (pro rata) in the Protected Territory over 300,000.
If your territory is or at any time becomes a "jumbo territory," meaning it contains or has grown to a population of 800,000 or more, we may require you to maintain additional offices and/or additional key personnel if certain metrics are not met as se
Source: Item 12 — TERRITORY (FDD pages 67–75)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, a standard size territory typically includes a population of 200,000 to 300,000 people. Within that territory, there must be a minimum of 15,000 people who are 65 years of age or older.
If a Brightstar Care franchisee's protected territory exceeds 300,000 people, the franchisee must pay Brightstar Care $100 for each additional 1,000 people (pro rata) over the 300,000 population threshold. If the territory reaches 800,000 or more, Brightstar Care may require the franchisee to maintain additional offices and/or personnel if certain performance metrics are not met, as detailed in the Operations Manual.
Brightstar Care uses the GbBis mapping application to determine protected territory populations, with statistics updated every six months based on data released by the United States Census Bureau. This ensures that territory sizes are regularly assessed and adjusted based on the most current population data. A prospective franchisee should be aware of these population-based requirements and how they might affect the franchise's potential and associated costs.