What is the minimum monthly amount a Brightstar Care franchisee must spend on local advertising?

According to Brightstar Care's 2025 Franchise Disclosure Document, franchisees are required to allocate funds for local consumer marketing. The minimum expenditure is determined by whichever is greater: 1.5% of the agency's monthly Net Billings up to $200,000 (for a 4-week month or $250,000 for a 5-week month) and 0.5% of the agency's monthly Net Billings over $200,000 (for a 4-week month or $250,000 for a 5-week month); or $1,000 per month. This local advertising spend begins on the Agency's Opening Date.

In practical terms, a new Brightstar Care franchisee must budget at least $1,000 per month for local advertising. However, as the agency's revenue grows, the required spending will increase to 1.5% of monthly net billings up to $200,000, and 0.5% of billings exceeding that amount if that calculation exceeds the $1,000 minimum. For example, if a Brightstar Care franchise has $100,000 in Net Billings in a given month, they would be required to spend $1,500 on local marketing (1.5% of $100,000).

It's important to note that this local marketing expenditure is separate from any general marketing fees paid directly to Brightstar Care. The FDD also states that all local advertising efforts must adhere to Brightstar Care's current requirements, suggesting that the franchisor has some control over how these funds are spent and the types of advertising used. Prospective franchisees should clarify with Brightstar Care what specific advertising methods are approved and what restrictions may apply to ensure compliance and effective marketing strategies.

Additionally, the FDD lists an initial estimated Local Marketing Spend of $3,000-$5,250. This amount is separate from the ongoing monthly minimum and is part of the initial investment for opening the franchise.