What is the maximum population for a standard size Brightstar Care territory?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
ake you to open at the new site.
We assign you a specific geographic area ("Protected Territory") within which we agree not to (i) open company-owned Agencies using the Marks if you are not in default under your Franchise Agreement, or (ii) authorize any other party to open an Agency using the Marks if you are not in default under your Franchise Agreement. We will designate the boundaries of your Protected Territory by zip codes. A protected territory if you acquire a standard size territory typically includes a population of 200,000 to 300,000 people with a minimum of 15,000 in population 65 years of age and older. If a protected territory has a population over 300,000, you must pay us $100 per each additional 1,000 people (pro rata) in the Protected Territory over 300,000.
If your territory is or at any time becomes a "jumbo territory," meaning it contains or has grown to a population of 800,000 or more, we may require you to maintain additional offices and/or additional key personnel if certain metrics are not met as se
Source: Item 12 — TERRITORY (FDD pages 67–75)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, a standard size territory typically includes a population of 200,000 to 300,000 people. However, if the protected territory exceeds 300,000 people, the franchisee must pay Brightstar Care $100 for each additional 1,000 people (pro rata) over the 300,000 limit. This means that while the typical range is capped at 300,000, a territory can exceed this number if the franchisee is willing to pay the additional fee.
This policy has significant implications for prospective franchisees. It allows for some flexibility in territory size, potentially enabling a franchisee to capture a larger market. However, it also introduces an additional cost that must be factored into the franchisee's financial projections. The pro rata fee could become substantial in densely populated areas, impacting profitability.
Brightstar Care uses the GbBis mapping application to determine protected territory populations, with statistics updated every six months based on United States Census Bureau data. This ensures that the population figures are relatively current and accurate. Franchisees should verify these population figures during their due diligence to understand the potential market size and any associated overage fees.
It's also important to note that Brightstar Care may require franchisees in "jumbo territories" (800,000 or more in population) to maintain additional offices and personnel if certain performance metrics are not met. This further emphasizes the need to carefully evaluate the population and potential costs associated with a territory before committing to a franchise agreement.