What does the Brightstar Care marketing materials estimate include?

According to Brightstar Care's 2025 Franchise Disclosure Document, the estimated cost for marketing materials includes a three-month supply of brochures and business cards for up to three people. The estimated initial investment for these marketing materials is $500, plus shipping and handling. This cost is paid to an approved print vendor as per the terms of the invoice.

This means that as a new Brightstar Care franchisee, you should budget approximately $500 for your initial supply of marketing materials. This covers the basic printed materials needed to start promoting your business in your local area. However, franchisees should also factor in the additional costs for shipping and handling, which can vary depending on the vendor and location.

It's important to note that this is just an initial supply, and franchisees will need to replenish their marketing materials as needed. Additionally, Brightstar Care requires franchisees to spend a certain percentage of their monthly net billings on local marketing, so franchisees should plan for ongoing marketing expenses beyond the initial supply of brochures and business cards. The FDD specifies that franchisees must spend the greater of 1.5% of monthly net billings up to $200,000 or $1,000 per month on local advertising.