When does the local recruitment spend requirement begin for a Brightstar Care agency?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
rent requirements.
- NOTE 10. Local Recruitment Spend (including job boards and retention software). Beginning on your Agency's Opening Date, you must expend on recruitment marketing, including job boards, the greater of:
- (i) 1.5% of your Agency's monthly Net Billings up to $200,000 (for a 4-week month or $250,000 for a 5-week month) and 0.5% of your Agency's monthly Net Billings over $200,000 (for a 4-week month or $250,000 for a 5-week month), plus an estimated $165 $378 per month for retention software (this amount for retention software, which is currently paid to a third party, may be increased from time to time depending on what the third party chooses to charge); or
- (ii) $1,000 per month, plus an estimated $165 $378 per month for retention software (this amount for retention software, which is currently paid to a third party, may be increased from time to time depending on what the third party chooses to charge).
- NOTE 11. State Electronic Visit Verification ("EVV") is required by some states when a franchisee participates in certain Medicaid programs.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 34–41)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, franchisees must begin spending on local recruitment marketing starting on their Agency's Opening Date. This recruitment spend includes expenses for job boards and retention software.
The required spend is the greater of two options: either 1.5% of the Agency's monthly Net Billings up to $200,000 (for a 4-week month) or $250,000 (for a 5-week month), and 0.5% of monthly Net Billings exceeding those amounts, plus an estimated $378 per month for retention software; or a flat $1,000 per month, plus the $378 for retention software. The amount for retention software, which is currently paid to a third party, may be increased from time to time depending on what the third party chooses to charge.
This requirement is in addition to the General Marketing Fee paid to Brightstar Care. All local advertising must also adhere to Brightstar Care's then-current requirements. This ensures that franchisees are actively investing in attracting and retaining qualified staff from the outset, which is crucial for delivering quality care and growing the business. The initial investment table in Item 7 estimates this recruitment spend to be between $3,495 and $6,385.