What was the GMF income for Brightstar Care for the year ended January 1, 2023?

According to Brightstar Care's 2025 Franchise Disclosure Document, the General Marketing Fund (GMF) income for the year ended January 1, 2023, was $12,833,485. This income is included within the company's consolidated statements of income. The GMF fees are recognized over time, based on the greater of the actual GMF fees earned or the contract monthly minimum. Marketing expenses are recognized when incurred within the company’s consolidated statements of income.

For a prospective Brightstar Care franchisee, understanding the GMF income is crucial as it reflects the financial resources available for marketing and promotional activities. These activities are intended to benefit all franchisees by increasing brand awareness and driving customer acquisition. The GMF is funded by contributions from franchisees, typically a percentage of their gross sales.

The FDD also reveals that for the year ended December 31, 2023, the GMF income was $13,476,528. The GMF expense was $12,493,237 and $12,572,362 for the years ended December 31, 2023 and January 1, 2023, respectively. Reviewing these figures over multiple years can help potential franchisees assess the stability and growth of the GMF, and by extension, the marketing support they can expect to receive from Brightstar Care.