What was the GMF income for Brightstar Care for the year ended December 29, 2024?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
| over time at the greater of the actual GMF fees earned or the contract monthly minimum each | |||||||
|---|---|---|---|---|---|---|---|
| month, and marketing expenses are recognized when incurred within the Company’s consolidated | |||||||
| statements of income. | GMF income | was | $13,745,282 | and | $13,476,528 | for the years | ended |
| December 29, 2024 and December 31, 2023, respectively, and is included within the consolidated | |||||||
| statements of income. | GMF expense | was | $12,903,956 | and | $12,493,237 | for the years | ended |
Source: Item 23 — RECEIPTS (FDD pages 118–387)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, the GMF (General Marketing Fund) income for the year ended December 29, 2024, was $13,745,282. This figure represents the income Brightstar Care received from GMF fees during that fiscal year. For comparison, the GMF income for the year ended December 31, 2023, was $13,476,528.
This information is relevant to potential franchisees as it provides insight into the financial scale and performance of Brightstar Care's marketing fund. The GMF is typically used to fund marketing initiatives that benefit all franchisees, such as national advertising campaigns and brand awareness programs. A healthy and growing GMF income suggests that Brightstar Care has a strong and active marketing strategy.
Prospective franchisees should consider the GMF income in relation to the overall revenue and expenses of Brightstar Care. It's also important to understand how the GMF fees are calculated and what specific marketing activities are funded by the GMF. Reviewing these figures over multiple years can reveal trends and provide a better understanding of the stability and growth of Brightstar Care's marketing efforts.