What is a Brightstar Care franchisee required to do regarding changes to their web page provided by Brightstar Care?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
8.5.1 We may design and provide to you a web page for the promotion of your Agency on our website. We will be the web master, either directly or through a third party, and have sole control over such web page. You must review and execute, subject to our approval, requested changes to your web page. You may not maintain an individual website related to the Agency, or establish an URL incorporating any variation of the "BrightStar" name or the Licensed Marks, without our prior written approval. You may not violate our privacy policies posted on the website. We may use part of the monies from the Funds we collect under this Agreement to pay or reimburse the costs associated with developing, maintaining, and updating the website. You also must participate in any System-wide intranet system or extranet we implement.
Source: Item 22 — CONTRACTS (FDD pages 117–118)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, Brightstar Care may design and provide a web page for the promotion of the franchisee's agency on Brightstar Care's website. Brightstar Care retains sole control over this web page, acting as the webmaster either directly or through a third party. The franchisee is required to review and execute any requested changes to their web page, subject to Brightstar Care's approval.
This means that while Brightstar Care provides a web page to promote the franchisee's agency, the franchisee does not have complete control over its content. The franchisee must work with Brightstar Care to make changes, and all changes are subject to Brightstar Care's approval. This ensures brand consistency and adherence to Brightstar Care's standards across all franchise locations.
Furthermore, the franchisee cannot maintain an individual website related to their agency or establish a URL incorporating any variation of the "BrightStar" name or the Licensed Marks without Brightstar Care's prior written approval. The franchisee also must participate in any System-wide intranet system or extranet Brightstar Care implements. This reinforces Brightstar Care's control over the brand's online presence and ensures that all franchisees are aligned with the company's digital strategy.
This level of control is common in franchising, where franchisors aim to maintain a consistent brand image and customer experience across all locations. However, it's important for prospective franchisees to understand the limitations on their autonomy and the need to collaborate with Brightstar Care on website-related matters.