Is a Brightstar Care franchisee required to participate in system-wide and regional promotions and advertising campaigns originated or approved by the franchisor?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to participate in system-wide and applicable regional promotions and advertising campaigns that we originate or approve. These may include promotions via the Internet, e-commerce, electronic media, or other technologically advanced media. You also agree to participate at your sole expense in all client loyalty, caregiver engagement, gift certificate, and similar programs we create.
Source: Item 22 — CONTRACTS (FDD pages 117–118)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, franchisees are required to participate in both system-wide and regional promotions and advertising campaigns. These campaigns are those that Brightstar Care originates or approves. These promotions may occur over the Internet, through e-commerce, via electronic media, or other technologically advanced media.
In addition to participating in system-wide and regional advertising, Brightstar Care franchisees must also participate at their sole expense in all client loyalty, caregiver engagement, gift certificate, and similar programs that Brightstar Care creates.
This requirement ensures brand consistency and coordinated marketing efforts across all Brightstar Care franchise locations. While franchisees bear the expense for client loyalty, caregiver engagement, and gift certificate programs, the mandatory participation in larger campaigns aims to benefit all franchisees through increased brand awareness and customer acquisition.