Where in the Brightstar Care franchise agreement can I find information about the Brightstar Care agency's participation in promotions?

According to Brightstar Care's 2025 Franchise Disclosure Document, the franchise agreement outlines details regarding advertising and marketing in Section 8. Specifically, Section 8.1 discusses the General Marketing Fund, which Brightstar Care or its designee will create, administer, and maintain. This fund is used to develop, produce, and distribute national, regional, and/or local advertising, as well as to create advertising materials and public relations programs. These efforts are intended to promote the Licensed Marks and the products and services offered by Brightstar Care franchisees.

This section indicates that Brightstar Care has the authority to manage marketing and advertising initiatives, which may include promotions, at various levels (national, regional, or local). As a franchisee, you contribute to the General Marketing Fund, and Brightstar Care decides how these funds are used to promote the brand and its services. The FDD specifies that the use of the General Marketing Fund is at Brightstar Care's sole judgment.

For a prospective franchisee, this means limited direct control over specific promotional activities, as the franchisor has the final say on how marketing funds are allocated and used. However, it also suggests that franchisees benefit from professionally managed marketing campaigns designed to enhance brand recognition and drive business. It would be prudent for a potential franchisee to inquire about the specific types of promotions typically conducted, the allocation of funds between national, regional, and local campaigns, and the metrics used to evaluate the effectiveness of these promotions.