What is the estimated range for Brightstar Care recruitment spend?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of expenditure | Amount | Method of payment | When due | To whom payment is to be made |
|---|---|---|---|---|
| Recruitment Spend | $3,495 - $6,385 | As arranged | Per terms of | Various |
| See Note 10 | with vendors | invoice |
- NOTE 10. Local Recruitment Spend (including job boards and retention software).
Beginning on your Agency's Opening Date, you must expend on recruitment marketing, including job boards, the greater of:
(i) 1.5% of your Agency's monthly Net Billings up to $200,000 (for a 4-week month or $250,000 for a 5-week month) and 0.5% of your Agency's monthly Net Billings over $200,000 (for a 4-week month or $250,000 for a 5-week month), plus an estimated $165 $378 per month for retention software (this amount for retention software, which is currently paid to a third party, may be increased from time to time depending on what the third party chooses to charge); or
(ii) $1,000 per month, plus an estimated $165 $378 per month for retention software (this amount for retention software, which is currently paid to a third party, may be increased from time to time depending on what the third party chooses to charge).
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 34–41)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, the estimated initial investment for recruitment spend ranges from $3,495 to $6,385. This expenditure covers recruitment marketing, including job boards.
In addition to the initial investment, Brightstar Care franchisees must also budget for ongoing local recruitment spending. Franchisees are required to spend the greater of two options: either (i) 1.5% of the agency's monthly Net Billings up to $200,000 (or $250,000 for a 5-week month) and 0.5% of monthly Net Billings over $200,000 (or $250,000 for a 5-week month), plus an estimated $378 per month for retention software, or (ii) $1,000 per month, plus the $378 for retention software. The $378 monthly fee for retention software may be increased depending on what the third party chooses to charge.
This ongoing recruitment spend is a critical component of operating a Brightstar Care franchise, as it ensures a steady pipeline of qualified caregivers. Franchisees should carefully consider these costs when projecting their operating expenses and revenue. The FDD also notes that when an agency achieves $30,000 per week or greater in Net Billings, the franchisee must add a full-time recruiter.