What is the estimated range for the local marketing spend for a Brightstar Care franchise?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of expenditure | Amount | Method of payment | When due | To whom payment is to be made |
|---|---|---|---|---|
| Local Marketing Spend See Note 9 | $3,000 – 5,250 | As arranged with vendors | Per terms of invoice | Various approved and required vendors |
NOTE 9. Local Consumer Marketing. Beginning on your Agency's Opening Date, you must spend for local advertising the greater of:
(i) 1.5% of your Agency's monthly Net Billings up to $200,000 (for a 4-week month or $250,000 for a 5-week month) and 0.5% of your Agency's monthly Net Billings over $200,000 (for a 4-week month or $250,000 for a 5-week month); or
(ii) $1,000 per month.
This is without regard to the General Marketing Fee you pay us.
All local advertising must meet our then-current requirements.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 34–41)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, the estimated initial investment for local marketing spend ranges from $3,000 to $5,250. This expenditure covers the period leading up to the opening of the Brightstar Care agency.
Beyond the initial investment, Brightstar Care franchisees must also commit to ongoing local advertising. Beginning on the Agency's Opening Date, franchisees are required to spend the greater of two options: either (i) 1.5% of the Agency's monthly Net Billings up to $200,000 (for a 4-week month or $250,000 for a 5-week month) and 0.5% of the Agency's monthly Net Billings over $200,000 (for a 4-week month or $250,000 for a 5-week month); or (ii) $1,000 per month. This ongoing local marketing spend is in addition to any general marketing fees paid to Brightstar Care.
These local advertising efforts must adhere to Brightstar Care's then-current requirements. The initial investment is paid as arranged with various approved and required vendors, per the terms of their invoices. Prospective franchisees should factor both the initial investment and the ongoing monthly marketing commitment into their financial projections.