How does Brightstar Care designate the boundaries of a Protected Territory?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
ake you to open at the new site.
We assign you a specific geographic area ("Protected Territory") within which we agree not to (i) open company-owned Agencies using the Marks if you are not in default under your Franchise Agreement, or (ii) authorize any other party to open an Agency using the Marks if you are not in default under your Franchise Agreement. We will designate the boundaries of your Protected Territory by zip codes. A protected territory if you acquire a standard size territory typically includes a population of 200,000 to 300,000 people with a minimum of 15,000 in population 65 years of age and older. If a protected territory has a population over 300,000, you must pay us $100 per each additional 1,000 people (pro rata) in the Protected Territory over 300,000.
If your territory is or at any time becomes a "jumbo territory," meaning it contains or has grown to a population of 800,000 or more, we may require you to maintain additional offices and/or additional key personnel if certain metrics are not met as set forth in the Operations Manual.
If you acquire a franchise for an Agency to operate in a Medium Density Market territory or a Small territory, your Protected Territory will include a population of less than 200,000 people.
We determine protected territory populations using GbBis mapping application, and statistics are updated every 6 months as released by the United States Census Bureau. More information regarding GbB
Source: Item 12 — TERRITORY (FDD pages 67–75)
What This Means (2025 FDD)
According to Brightstar Care's 2025 Franchise Disclosure Document, the boundaries of a franchisee's protected territory are designated using zip codes. For a standard-sized territory, the protected area typically includes a population of 200,000 to 300,000 people, with a minimum of 15,000 residents aged 65 and older.
If the protected territory's population exceeds 300,000, the franchisee must pay Brightstar Care $100 for each additional 1,000 people (pro rata) over that 300,000 threshold. However, if a territory becomes a "jumbo territory" with a population of 800,000 or more, Brightstar Care may require the franchisee to maintain additional offices and personnel if certain performance metrics outlined in the Operations Manual are not met.
For franchisees operating in a Medium Density Market or a Small territory, the protected territory will include a population of less than 200,000 people. Brightstar Care uses the GbBis mapping application to determine protected territory populations, with statistics updated every six months based on data released by the United States Census Bureau. Additional information about GbBis can be found on their website.