What application does Brightstar Care use to determine protected territory populations?

According to Brightstar Care's 2025 Franchise Disclosure Document, the company uses the GbBis mapping application to determine the population within a protected territory. These statistics are updated every six months, based on data released by the United States Census Bureau. Additional information about GbBis can be found at www.gbbis.com.

For a prospective Brightstar Care franchisee, this means that the boundaries and population counts of their protected territory are determined by an objective, third-party source. The use of census data updated every six months ensures that territory sizes are adjusted to reflect population changes, which can impact the potential market and revenue for the franchise.

It is important for potential franchisees to understand how Brightstar Care defines and measures its territories, as this directly affects the franchisee's exclusive operating area and potential customer base. Franchisees may want to research GbBis to understand the types of data it provides and how it is used for territory mapping. Franchisees should also confirm that the territory they are considering aligns with their business goals and expectations, given the population demographics provided by GbBis and the U.S. Census Bureau.