To whom does a BrightStar Care agency provide services?
Brightstar_Care Franchise · 2025 FDDAnswer from 2025 FDD Document
You will operate an agency that provides and markets comprehensive non-medical and/or medical home care services to national account clients or home care clients within their home or residence as well as supplemental healthcare staff to institutional clients according to the administrative and operational components noted in your Franchise Agreement (the "BrightStar Care Agency Program" or "Program"). A "private-duty client" means a client who receives care in the client's home or other place of residence regardless of the nature of the payor for such care (e.g., a private individual, long-term care insurance, commercial insurance, National Accounts payor, Medicare Advantage, Medicaid, etc.). A copy of the Franchise Agreement is attached as Exhibit B to this Disclosure Document. As described in further detail below, the BrightStar Care Agency Program provides franchisees with four primary revenue streams: Non-Medical (Companion) Caregiver inhome care services, Personal Care in-home care services, Medical Skilled Care in-home care services, and Supplemental Healthcare Staffing. As a new location, the training will emphasize Companion, Personal Care, and Skilled in-home care services as well as utilization of the BrightStar Care National Accounts Program. You will be offered supplemental training for Medical Skilled in-home care services (where allowed by state licensure laws) and Supplemental Healthcare Staffing. Some BrightStar Care franchisees offer all four services, and some do not. For example, not all franchisees provide Medical Skilled Care in-home care services where state regulations prevent their ability to do so (as further described below) or where Certificate of Need laws do not allow some or all medical skilled services.
We identify the BrightStar Care Agency Program by certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including the marks "BrightStar," distinctive trade dress, and such other trade names, trademarks, and service marks we now or may in the
future designate in writing for use in the BrightStar Care Agency Program (the "Marks").
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–14)
What This Means (2025 FDD)
According to BrightStar Care's 2025 Franchise Disclosure Document, a BrightStar Care agency provides comprehensive non-medical and/or medical home care services to national account clients or home care clients within their home or residence. Additionally, agencies offer supplemental healthcare staff to institutional clients. The FDD defines a "private-duty client" as someone receiving care in their home or residence, regardless of who pays for the care, including private individuals, long-term care insurance, commercial insurance, National Accounts payors, Medicare Advantage, or Medicaid.
BrightStar Care agencies generate revenue through four primary streams: non-medical (companion) caregiver in-home care, personal care in-home care, medical skilled care in-home care, and supplemental healthcare staffing. New BrightStar Care locations will focus on companion, personal care, and skilled in-home care services, along with participation in the BrightStar Care National Accounts Program.
However, not all BrightStar Care franchisees offer all four services. Some franchisees may not provide medical skilled care in-home care services if state regulations or Certificate of Need laws prevent them from doing so. BrightStar Care also states that staffing services will be available 24 hours a day, 7 days a week, and twenty-four-hour live client service support staff will be available to all clients.