What written instructions must a Brain Balance franchisee comply with regarding the appearance of the marks on stationery, signs, advertising, or electronic media?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
e advertisements and two agate lines in other advertising or stationery (except on a business card), and (iv) to be printed larger or bolder than the words "Brain Balance®" or "Brain Balance Program.®"
- 10.15. FRANCHISEE shall not cause the words "Brain Balance®" or "Brain Balance Program®" to appear in any form, whether print, electronic media, or otherwise, on stationery, signs, advertising, electronic media, or otherwise, without complying with all COMPANY written instructions regarding appearance of the Marks.
- 10.16. FRANCHISEE shall not utilize the name "Brain Balance®," or "Brain Balance Program®," or any of the Marks in connection with any purpose or service other than the operation of a Brain Balance® Center to the extent specifically permitted hereunder.
- 10.17. (a) All permanent staff of the Franchised Business shall execute Exhibit 3, the Confidentiality, Non-Solicitation, and Non-Compete Agreement as provided in the Operations Manual.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to the 2025 Brain Balance Franchise Disclosure Document, a franchisee must adhere to all written instructions provided by Brain Balance regarding the appearance of the company's marks. This requirement extends to all forms of media, including print, electronic, stationery, signs, and advertising.
This means that a Brain Balance franchisee cannot use the "Brain Balance®" or "Brain Balance Program®" names or marks in any manner without following the specific guidelines set by the company. These guidelines are designed to ensure brand consistency and protect the trademarks of Brain Balance.
Furthermore, the FDD states that the franchisee cannot include the name of any individual associated with the business in any printed or advertising material unless it is accompanied by the words "Brain Balance®" or "Brain Balance Program®." The name can appear no more than once and must adhere to specific size restrictions: no larger than one agate line in newspaper and magazine advertisements and two agate lines in other advertising or stationery, except on a business card. Additionally, the individual's name cannot be printed larger or bolder than the Brain Balance marks themselves. These detailed stipulations underscore the importance Brain Balance places on controlling its brand image and marketing materials.