To whose benefit does the telephone number assignment for a Brain Balance franchise inure?

According to the 2025 Brain Balance Franchise Disclosure Document, the assignment of telephone numbers by the franchisee inures to the benefit of all parties who lawfully succeed to the rights or take the place of BB Franchising LLC, the franchisor. This means that while the franchisee has the right to use the assigned telephone numbers for their Brain Balance business during the term of the Franchise Agreement, the franchisor maintains ownership and can transfer the numbers to another party.

This assignment is conditional, allowing the franchisee to use the numbers only while the Franchise Agreement is active. Upon expiration or termination of the agreement for any reason, the franchisee's right to use the telephone numbers terminates. This ensures that Brain Balance retains control over the phone numbers associated with the franchise.

For a prospective Brain Balance franchisee, this condition highlights the importance of understanding the terms of the Franchise Agreement, particularly regarding the use of telephone numbers for the business. The franchisee should consider the implications of losing the right to use these numbers upon termination of the agreement, as it could affect their ability to maintain customer relationships and business continuity. It is a common practice in franchising for the franchisor to maintain control over key assets like phone numbers and websites to ensure brand consistency and protect the network.