Under what names does BB Franchising LLC (Brain Balance) conduct its business?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
BB Franchising LLC ("BBF", "we", or "us"), a Delaware limited liability company, was organized on November 13, 2007, and conducts its business under that name. Our principal business address is 1320 North Route 59, Unit 110, Naperville, IL 60563. We do business under the name Brain Balance® and Brain Balance® Achievement Centers. Our business is limited to offering franchises for operating learning centers that offer an effective and replicable nonmedical, non-pharmaceutical program designed to help people become more focused, improve their academic performance, and exhibit positive behavior, resulting in enhanced communication and social interaction skills. The Brain Balance Program® is a comprehensive, individualized program that integrates sensory motor stimulation, cognitive exercises, physical exercises, academic protocols, and nutrition guidelines. The goal of the Brain Balance Program® is to strengthen connections in the brain that improves a range of negative symptoms and behaviors and to promote optimum brain and body function.
BBF does not grant franchises in other lines of business. We have not offered franchises in any other line of business, except as follows. From January 2008 to December 31, 2014, we allowed licenses for the operation of Brain Balance Centers that provided the Brain Balance Program® but did not use our name.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–10)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, BB Franchising LLC conducts its business under its legal name and also under the names Brain Balance® and Brain Balance® Achievement Centers. This means that while the formal legal entity is BB Franchising LLC, the company presents itself to the public and operates its centers using the Brain Balance® and Brain Balance® Achievement Centers brands.
For a prospective franchisee, this is important for branding and marketing purposes. Franchisees will operate their centers under the Brain Balance® or Brain Balance® Achievement Centers name, benefiting from any existing brand recognition and goodwill associated with those names. All marketing materials, center signage, and customer interactions will utilize these trade names rather than the formal legal name of the franchisor.
It is also important to note that from January 2008 to December 31, 2014, Brain Balance allowed licenses for the operation of Brain Balance Centers that provided the Brain Balance Program® but did not use their name. This is no longer the case, as all franchisees are now required to operate under the Brain Balance® or Brain Balance® Achievement Centers name.