What trade names and service marks are used by Brain Balance in connection with the System?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
reement Signed | | | | | But Franchise Not | | | | | Opened | | |
FRANCHISE AGREEMENT
| 1 | ||
|---|---|---|
| 4 | ||
| 1 | ||
| 1 | ||
| 11 |
WITNESSETH:
WHEREAS, COMPANY has expended time, effort, and money to develop a uniform and standardized system (the "System") for the operation of Brain Balance® Centers (the "Center(s)"), which offer the Brain Balance Program®, a non-medical method of assessment and program development for individuals with developmental delays resulting from neurological and physiological imbalances using certain technology (the "Licensed Technology") (the "Business"), under the trade names and service marks "Brain Balance Program®", "Brain Balance®" with logo, and Brain Balance®" " ("Brain Balance Program®", "Brain Balance®" with logo, and Brain Balance®", and such other trade names, trademarks, service names, logos, copyrig
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to the 2025 Brain Balance Franchise Disclosure Document, several trade names and service marks are used in connection with the Brain Balance system. These include "Brain Balance Program®", "Brain Balance®" with logo, and "Brain Balance®". These marks are collectively referred to as the "Marks" and are integral to the operation of Brain Balance centers.
The franchise agreement grants franchisees the right to use these marks, the licensed technology, and the Brain Balance system to operate their centers. However, franchisees must adhere to specific guidelines and obtain prior written consent from Brain Balance for how these marks appear on various materials, including stationery, signs, advertising, and electronic media. This ensures consistency and protects the brand's image.
Franchisees are also required to use the words "Brain Balance®" as part of their trade or business name in the exact manner and style directed by Brain Balance. The company retains the right to direct changes in how franchisees use the marks, and franchisees must comply with these directives. This control extends to the content used on the franchisee's link to Brain Balance's website, which also requires prior written approval. These stipulations underscore the importance Brain Balance places on maintaining brand uniformity and quality control across all franchise locations.