What is the timeframe for Brain Balance to approve or disapprove advertising and promotional materials?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
10.18. (a) FRANCHISEE's proposed Center location, relocation, center layout, office equipment, all printed matter used in the operation of the Franchised Business, including without limitation, assessment tools, tests, evaluation forms, stationery, signage, application forms, business cards, invoices, statements, and other materials, and the manner in which any and of these will be used are subject to the prior written consent of COMPANY and must comply with the Operations Manual.
(b) All advertising and promotional matter, whether printed or digital material, including without limitation, Internet, and other electronic media advertisements, transcripts of all radio and television advertisements, and the manner in which any of these will be used are subject to the prior written consent of COMPANY prior to use and shall be submitted to COMPANY for written approval prior to use.
If COMPANY does not approve the activities, materials, media, or use in writing within ten (10) days, the activity, material, media, and use will be deemed disapproved.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, franchisees must obtain prior written consent from Brain Balance for all advertising and promotional materials before use. This includes printed or digital material, internet and electronic media advertisements, and transcripts of radio and television advertisements. Franchisees must submit these materials to Brain Balance for written approval before use.
Brain Balance has a 10-day window to review and respond to the submitted advertising and promotional materials. If Brain Balance does not provide written approval or disapproval within this 10-day period, the submitted materials are considered disapproved. This implies that franchisees cannot use the advertising or promotional materials if they do not receive explicit approval within the specified timeframe or if they receive an explicit disapproval.
This requirement ensures that all advertising and promotional efforts align with Brain Balance's brand standards and marketing strategies. It also allows Brain Balance to maintain control over the messaging and representation of the brand. Franchisees should factor this review period into their marketing timelines to avoid delays in launching campaigns. Additionally, franchisees must ensure their marketing vendors or service providers are approved in writing by Brain Balance before being retained.