What is the 'System' that Brain Balance franchisees utilize?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
reement Signed | | | | | But Franchise Not | | | | | Opened | | |
FRANCHISE AGREEMENT
| 1 | ||
|---|---|---|
| 4 | ||
| 1 | ||
| 1 | ||
| 11 |
WITNESSETH:
WHEREAS, COMPANY has expended time, effort, and money to develop a uniform and standardized system (the "System") for the operation of Brain Balance® Centers (the "Center(s)"), which offer the Brain Balance Program®, a non-medical method of assessment and program development for individuals with developmental delays resulting from neurological and physiological imbalances using certain technology (the "Licensed Technology") (the "Business"), under the trade names and service marks "Brain Balance Program®", "Brain Balance®" with logo, and Brain Balance®" " ("Brain Balance Program®", "Brain Balance®" with logo, and Brain Balance®", and such other trade names, trademarks, service names, logos, copyrights, and other service marks now or hereafter used by COMPANY in connection with the System are hereinafter referred to as the "Marks"); and
WHEREAS, COMPANY's System includes a business strategy utilizing training methods, methodology, protocols, Licensed Technology, promotional programs, uniform standards, a confidential Operations Manual (as hereinafter defined), and other information, items, and experience that benefit the operation of the Business; and
WHEREAS, FRANCHISEE acknowledges that the Business, operated in accordance with the System and utilizing the Marks has acquired distinctive and valuable goodwill among the public;
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, the 'System' refers to the standardized method for operating Brain Balance Centers. This system is designed for offering the Brain Balance Program, which is described as a non-medical approach to assessing and developing programs for individuals facing developmental delays due to neurological and physiological imbalances, utilizing specific technology. The Brain Balance system uses trade names and service marks such as "Brain Balance Program®" and "Brain Balance®" with logo.
The Brain Balance System encompasses a business strategy that incorporates training methods, specific methodologies and protocols, licensed technology, promotional programs, and uniform standards. It also includes a confidential Operations Manual, along with other information, items, and accumulated experience intended to benefit the operation of the Brain Balance business. Franchisees are granted the right to use the Marks, Licensed Technology, and System to establish and operate a Brain Balance Center within a defined territory.
As part of adhering to the Brain Balance system, franchisees are required to attend and pay for advanced training sessions, which may occur up to two times per year and last between one and five days. These sessions cover topics such as enrollment enhancement, sensory-motor and academic administration, and marketing. Furthermore, franchisees must enroll their center in an approved Customer Relations Management System (CRM) and maintain a minimum inventory of program kits purchased from the company's designated supplier. Franchisees are also responsible for their promotional costs related to the grand opening of their center. All permanent staff must execute a Confidentiality, Non-Solicitation, and Non-Compete Agreement as provided in the Operations Manual.
Brain Balance franchisees must secure written consent from the company regarding the center's location, layout, office equipment, and all printed materials used in operations. All advertising and promotional materials, whether printed or digital, must also receive prior written approval from Brain Balance. Franchisees are expected to participate in the System Website by providing requested information and materials about their center. While franchisees can maintain an independent social media presence, they are prohibited from maintaining an independent website.