What specific trademarks related to the Brain Balance program were assigned to Brain Balance Holdings, Inc.?

According to Brain Balance's 2025 Franchise Disclosure Document, Brain Balance Holdings, Inc. was assigned rights to specific trademarks through a Trademark Assignment Agreement. Effective January 1, 2015, Brain Balance Franchise Corporation (BBF) assigned to Brain Balance Holdings, Inc. all of its rights to the trademarks, including "Brain Balance® & Design" and "Brain Balance Program®." Brain Balance Holdings, Inc. then entered into an exclusive License Agreement with BBF for the rights to use the trademarks utilized in the Brain Balance Program®.

As a Brain Balance franchisee, you are granted a non-exclusive right and license to use the proprietary marks (the "Marks") in operating your Brain Balance Program® center. These marks are the only trade names that can be used in connection with your franchised business. Franchisees must adhere to Brain Balance's rules when using the Marks in any printed or digital form, including stationery, business cards, signs, advertisements, social media content, websites, and email addresses. The Marks cannot be used as part of your corporate name and may be used only in connection with the Franchised Business.

Brain Balance retains control over any legal proceedings involving the Marks and has the right, but not the obligation, to take action against potential infringements. Franchisees are required to notify Brain Balance immediately if they become aware of any infringement, imitation, or unauthorized use of the Marks. If Brain Balance modifies or discontinues the use of a Mark, franchisees must comply, and they will not be compensated for any associated costs. Franchisees must not contest Brain Balance's rights to its trademarks, trade secrets, or business techniques.