What are the restrictions on a Brain Balance franchisee regarding the appearance of individual names in advertising?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.14.
FRANCHISEE shall not cause the name of any individual, employee, officer, or other person, with respect to any printed matter or advertising in any form, whether print, electronic media, or otherwise, in connection with the Business, (i) to appear without being accompanied by the words "Brain Balance®" or "Brain Balance Program®," (ii) to appear more than once, (iii) to be printed larger than one agate line in newspaper and magazine advertisements and two agate lines in other advertising or stationery (except on a business card), and (iv) to be printed larger or bolder than the words "Brain Balance®" or "Brain Balance Program.®"
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, franchisees face specific limitations regarding the use of individual names in their advertising materials. The franchisee cannot include the name of any individual, employee, officer, or other person in any printed or electronic advertising without adhering to certain conditions.
The first condition is that any individual name appearing in advertising must be accompanied by the words "Brain Balance®" or "Brain Balance Program®." Secondly, the name can only appear once in the advertisement. Furthermore, the size of the name is restricted; it cannot be printed larger than one agate line in newspaper and magazine advertisements, or two agate lines in other advertising or stationery, with the exception of business cards.
Finally, the name cannot be printed in a font that is larger or bolder than the words "Brain Balance®" or "Brain Balance Program.®" These restrictions are designed to ensure that the Brain Balance brand remains prominent and consistent in all advertising, and that individual names do not overshadow the brand identity. Franchisees must adhere to these guidelines to maintain compliance with the franchise agreement.