Does Brain Balance require franchisees to use "Brain Balance®" as part of their trade or business name?

According to the 2025 Brain Balance Franchise Disclosure Document, franchisees are granted the right to use, and are obligated to use, the words "Brain Balance®" as part of their trade or business name. This use must adhere to the specific manner and style outlined in Schedule I of the franchise agreement and as directed by Brain Balance.

This requirement ensures brand consistency across all franchise locations, which is a common practice in franchising. By mandating the use of "Brain Balance®" in the business name, the franchisor aims to reinforce brand recognition and customer awareness. This helps maintain a uniform image and standard for all Brain Balance centers.

However, franchisees are restricted from using the Brain Balance marks as part of their corporate or limited liability company name without obtaining prior written consent from Brain Balance. Additionally, franchisees must comply with Brain Balance's written instructions regarding the appearance of the marks on all materials, including stationery, signs, and advertising. This control allows Brain Balance to manage and protect its brand identity effectively.

In summary, while franchisees must include "Brain Balance®" in their trade or business name, they must also adhere to specific guidelines and obtain approval for certain uses of the marks, ensuring consistency and protecting the brand's integrity.