Does Brain Balance require franchisees to obtain written approval before implementing advertising or promotional materials?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
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Local and Regional Advertising
Your local marketing and promotional activities are crucial. Therefore, you should assume that significant expenditures on local advertising are necessary to achieve profitability. In addition to any contribution to the Advertising Fund, when you enter into a Franchise Agreement, we will determine jointly the appropriate monthly expenditure for local marketing and promotional activities, which will be no less than 9% of your Gross Revenue or $6,000 per month, whichever is higher. You will be required to allocate these expenditures in accordance with our recommendations for levels of spending by marketing channels. Required expenditures must be made on a continuing and reasonably level basis throughout the year. You are required to use locally the national advertising materials that we have produced. If you wish to produce your own local marketing materials, we must preapprove all of your local marketing and promotion and the manner in which you plan to implement them. To obtain approval, you must submit the proposed materials and information and implementation plans to the marketing department. If we do not approve the activities, materials, media, or use in writing within ten (10) days, the activity, material, media, and use will be deemed disapproved. Within 15 days of our request, you must provide
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 36–47)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, franchisees must obtain prior written approval for local marketing and promotional materials. Specifically, if a franchisee wishes to produce their own local marketing materials, Brain Balance must preapprove all of the local marketing and promotion, including the implementation plans. To get approval, the franchisee needs to submit the proposed materials and information and implementation plans to Brain Balance's marketing department.
Brain Balance has 10 days to either approve or disapprove the submitted materials in writing. If the franchisee does not receive written approval within this timeframe, the marketing activity, material, media, and use will be deemed disapproved. Additionally, Brain Balance requires franchisees to use the national advertising materials that Brain Balance has produced.
These stipulations ensure that all marketing efforts align with the Brain Balance brand standards and messaging. It also allows Brain Balance to maintain control over the brand's image and reputation. Franchisees should factor in the time required for approval when planning their local marketing campaigns to avoid delays.