Regarding social media, what approval is required from Brain Balance before a franchisee uses any content?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
ted products and services, to advertise franchise opportunities, to deliver Brain Balance Program® content and support, and/or for any other purposes that COMPANY determines are appropriate (collectively, the "System Web site").
- FRANCHISEE may maintain an independent social media presence, including the use of Facebook, Instagram, Twitter, and other services. FRANCHISEE agrees to submit to COMPANY for its approval before use all content, including but not limited to proposed social media usernames, account designations, avatars, background images, posts, or other materials associated with such accounts or sites. COMPANY has the right to require FRANCHISEE to associate its social media accounts with COMPANY's Web site or COMPANYcontrolled social media pages or accounts. FRANCHISEE is required to obtain prior written consent from COMPANY before opening any social media account using the Marks or any version or abbreviation of the Marks. FRANCHISEE agrees to submit to COMPANY for its approval before use all content, including but not limited to proposed social media usernames, account designations, avatars, background images, posts, or other materials associated with such accounts or sites. COMPANY has the right to require FRANCHISEE to associate its social media accounts with COMPANY's Web site or COMPANY-controlled social media pages or accounts. FRANCHISEE may be required to provide COMPANY with ownership and/or login rights to any social media account using the Marks or any version or abbreviation thereof. FRANCHISEE understands and acknowledges that such accounts shall remain the property of the COMPANY upon termination or expiration of this Agreement. FRANCHISEE may be required to pay any and all costs associated with the creation and maintenance of its social media presence.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, franchisees must get approval from Brain Balance before using any content on their social media. This includes proposed social media usernames, account designations, avatars, background images, posts, and other materials associated with their accounts or sites. Brain Balance also has the right to require franchisees to associate their social media accounts with the company's website or company-controlled social media pages or accounts.
Brain Balance requires prior written consent before a franchisee opens any social media account using the Brain Balance marks or any version or abbreviation of the marks. The franchisee may also be required to provide Brain Balance with ownership and/or login rights to any social media account using the marks, and these accounts will remain the property of Brain Balance upon termination or expiration of the franchise agreement.
Furthermore, if a Brain Balance franchisee wants to modify their social media presence, all proposed modifications, other than job and staff listings, must be approved in writing by Brain Balance before use. The franchisee may also be required to pay any and all costs associated with the creation and maintenance of their social media presence. This level of control is more restrictive than some franchise systems, where franchisees have more autonomy over their social media content, but it allows Brain Balance to maintain brand consistency and control over its image.