According to Brain Balance's 2025 Franchise Disclosure Document, Brain Balance does provide training on bulk SMS messaging within its CRM system. Specifically, under the Sales & Enrollment section, the FDD lists 'Bulk SMS Messaging Tool in CRM' and 'Bulk SMS Messaging Training,' indicating that this is a component of the training provided to franchisees. This suggests that Brain Balance incorporates SMS marketing as part of its customer engagement and sales strategy, and new franchisees will receive instruction on how to effectively use this tool within the CRM system.

This training is important for franchisees as it equips them with the skills to manage and execute SMS marketing campaigns, which can be a cost-effective way to reach potential customers and drive enrollment. The inclusion of TCPA compliance in the training also highlights the importance of adhering to legal regulations related to SMS messaging, which can help franchisees avoid potential fines and legal issues. By providing this training, Brain Balance is helping franchisees to leverage modern marketing techniques while remaining compliant with relevant laws.

Furthermore, the FDD mentions that Brain Balance arranges for a sales lead management and data system platform (CRM) for use throughout the system. This indicates that the bulk SMS messaging tool is integrated within the broader CRM system that Brain Balance provides to its franchisees. This integration can streamline marketing efforts and improve the overall efficiency of managing customer relationships. Prospective franchisees should inquire about the specifics of the CRM system, including its features, capabilities, and any associated costs or fees.