What is Brain Balance's process for handling inquiry reconversions?

Based on the 2025 Franchise Disclosure Document, the specific process Brain Balance uses for handling inquiry reconversions is not detailed in the provided excerpts. However, the FDD does mention the use of an "Inquiry Form" under the section about permanent student folders, suggesting that Brain Balance collects information from potential students or customers.

While the FDD excerpts do not elaborate on the procedures for managing and reconverting inquiries, they do highlight various aspects of center operations, training, and marketing. These include the use of a CRM system, local and regional advertising strategies, and the importance of local marketing efforts. Franchisees are required to spend a minimum of 9% of gross revenue or $6,000 per month (whichever is higher) on local marketing and promotional activities, indicating a strong emphasis on attracting and retaining customers.

To gain a comprehensive understanding of Brain Balance's inquiry reconversion process, prospective franchisees should inquire directly with the franchisor about the specific strategies, tools, and training provided to manage and follow up on initial inquiries. This would include understanding how the CRM system is used to track and manage leads, what marketing materials and approaches are recommended for reconverting inquiries, and what support is provided to franchisees in this area.