What are the options for Brain Balance franchisees to handle inbound inquiries for Program services?

According to the 2025 Brain Balance Franchise Disclosure Document, franchisees have two options for handling inbound inquiries regarding program services. First, a franchisee can contract with a call center to manage these inquiries. Alternatively, if a franchisee chooses not to use a call center, they must employ a full-time staff member whose primary responsibility is to respond to all inbound inquiries about Brain Balance's program services.

Brain Balance requires franchisees to maintain a full-time staff consisting of a Center Director and a Program Director, along with an appropriate number of Program Coaches, who may be part-time. The franchisee can fulfill any of these roles themselves, but if they do not, they must ensure that the individuals hired are properly trained. New Center Directors or Program Directors must attend the next regularly scheduled Initial Training session, which costs the franchisee $300.

These requirements ensure that all potential customers receive prompt and professional responses to their inquiries, which is crucial for maintaining Brain Balance's brand reputation and attracting new clients. By mandating either a dedicated employee or a contracted call center, Brain Balance aims to standardize the initial customer interaction and ensure consistent service quality across all franchise locations.