What was Jennifer Irwin's role prior to joining Brain Balance, and what were her responsibilities?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
VP, Digital Marketing: JENNIFER IRWIN
Jenn Irwin joined Brain Balance in September 2020, as the Director of Digital Marketing and transitioned into her current Vice President of Digital Marketing role in July 2022, and currently works from Geneva, Illinois. Before Brain Balance she was the Director of Digital Delivery and
CRO at Adtalem Global Education from May 2018 to August 2020, working across a portfolio of education and ecommerce companies (Chamberlain University, Ross Medical University, Ross Veterinary University, Becker Professional Educational, DeVry University, and ACAMS) to strengthen brands, increase leads and improve profitability.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 10–12)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, Jennifer Irwin joined Brain Balance in September 2020 as the Director of Digital Marketing and transitioned into the Vice President of Digital Marketing role in July 2022.
Before joining Brain Balance, from May 2018 to August 2020, Jennifer Irwin was the Director of Digital Delivery and CRO (Chief Revenue Officer) at Adtalem Global Education. In this role, she worked across a portfolio of education and e-commerce companies, including Chamberlain University, Ross Medical University, Ross Veterinary University, Becker Professional Educational, DeVry University, and ACAMS.
Her responsibilities at Adtalem Global Education included strengthening brands, increasing leads, and improving profitability for the various companies within their portfolio. This experience in digital marketing and revenue optimization likely made her a valuable asset to Brain Balance when she joined the company.