To whom must a Brain Balance franchisee submit evidence of advertising expenditures?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
10.18. (a) FRANCHISEE's proposed Center location, relocation, center layout, office equipment, all printed matter used in the operation of the Franchised Business, including without limitation, assessment tools, tests, evaluation forms, stationery, signage, application forms, business cards, invoices, statements, and other materials, and the manner in which any and of these will be used are subject to the prior written consent of COMPANY and must comply with the Operations Manual.
(b) All advertising and promotional matter, whether printed or digital material, including without limitation, Internet, and other electronic media advertisements, transcripts of all radio and television advertisements, and the manner in which any of these will be used are subject to the prior written consent of COMPANY prior to use and shall be submitted to COMPANY for written approval prior to use.
If COMPANY does not approve the activities, materials, media, or use in writing within ten (10) days, the activity, material, media, and use will be deemed disapproved.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, all advertising and promotional materials, whether printed or digital, must be submitted to the company for written approval before use. This includes internet and other electronic media advertisements, as well as transcripts of radio and television advertisements.
Brain Balance requires franchisees to obtain the company's prior written consent before using any advertising or promotional materials. Franchisees must submit these materials to Brain Balance for written approval before they are used. If Brain Balance does not provide written approval or disapproval within ten days, the advertising is considered disapproved.
This requirement ensures that all advertising and promotional efforts align with Brain Balance's brand standards and marketing strategies. It also allows Brain Balance to maintain control over the representation of its brand and services in the marketplace. Franchisees need to factor in this approval process when planning and executing their local advertising campaigns to avoid delays or potential disapproval of their materials.
In addition to submitting advertising for approval, Brain Balance franchisees are required to spend a minimum of $6,000 per calendar month or 9% of gross revenue, whichever is greater, on local advertising, as directed by the company. This local advertising requirement, coupled with the approval process, highlights the importance Brain Balance places on consistent and brand-compliant marketing efforts at the local level.