Is the Brain Balance franchisee required to purchase a license to operate the Customer Relations Management System from the company?

According to Brain Balance's 2025 Franchise Disclosure Document, franchisees are required to enroll their center in an approved Customer Relations Management System (CRM). However, the FDD does not specify whether the franchisee is required to purchase the CRM system from Brain Balance or if they can obtain it from a third-party vendor. The FDD also does not include information on the costs associated with the CRM system.

It is important to note that Brain Balance maintains a System Website and may modify standards relating to it. The company owns all intellectual property related to data flowing through the System Website. Franchisees cannot maintain an independent website but can have a social media presence.

A prospective franchisee should clarify with Brain Balance whether the CRM system must be licensed directly from them, what the associated costs are, and if there are any approved third-party CRM options. Understanding these requirements is crucial for budgeting and operational planning.