How must a Brain Balance franchisee identify themselves as an independent franchisee?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
includes the words "Brain Balance®" or "Brain Balance Program®" followed by a suitable descriptive title and shall cooperate and execute all papers and documents reasonably required to effect the same.
- 10.14. FRANCHISEE shall not cause the name of any individual, employee, officer, or other person, with respect to any printed matter or advertising in any form, whether print, electronic media, or otherwise, in connection with the Business, (i) to appear without being accompanied by the words "Brain Balance®" or "Brain Balance Program®," (ii) to appear more than once, (iii) to be printed larger than one agate line in newspaper and magazine advertisements and two agate lines in other advertising or stationery (except on a business card), and (iv) to be printed larger or bolder than the words "Brain Balance®" or "Brain Balance Program.®"
- 10.15. FRANCHISEE shall not cause the words "Brain Balance®" or "Brain Balance Program®" to appear in any form, whether print, electronic media, or otherwise, on stationery, signs, advertising, electronic media, or otherwise, without complying with all COMPANY written instructions regarding appearance of the Marks.
- 10.16. FRANCHISEE shall not utilize the name "Brain Balance®," or "Brain Balance Program®," or any of the Marks in connection with any purpose or service other than the operation of a Brain Balance® Center to the extent specifically permitted hereunder.
- 10.17. (a) All permanent staff of the Franchised Business shall execute Exhibit 3, the Confidentiality, Non-Solicitation, and Non-Compete Agreement as provided in the Operations Manual. FRANCHISEE will take such action in connection therewith as may be required by COMPANY both during and upon termination of this Agreement in order to protect any trade secrets that are proprietary to COMPANY or any information, knowledge, or know-how deemed confidential under this Agreement.
- (b) FRANCHISEE or its principal must have satisfactorily completed the Initial Training Program.
- 10.18.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to the 2025 Brain Balance Franchise Disclosure Document, franchisees must adhere to specific guidelines when using the Brain Balance name in any form of communication or advertising. Franchisees cannot display the name of any individual associated with the business without also including "Brain Balance®" or "Brain Balance Program®." Furthermore, the Brain Balance name must be more prominent than any individual's name, which cannot appear more than once or exceed one agate line in newspaper/magazine ads and two agate lines in other advertising materials, except on business cards.
Brain Balance franchisees must follow the company's written instructions regarding the appearance of the Brain Balance marks on all materials, including stationery, signs, and advertising. The franchisee is prohibited from using the Brain Balance name or marks for any purpose other than operating a Brain Balance Center as specifically permitted by the franchise agreement.
Additionally, Brain Balance franchisees are restricted in their online presence. They cannot maintain an independent website but will have their center information included on the System Web site managed by Brain Balance. While franchisees can maintain a social media presence, they must adhere to the Operations Manual guidelines for any email communications and must obtain prior written approval for any email addresses beyond the one assigned by the company. Franchisees are also prohibited from using toll-free numbers or email addresses that include "BBF," "Brain Balance®," or "Brain Balance Program®," unless otherwise specified in the Operations Manual.
These regulations ensure consistent brand representation and prevent franchisees from misrepresenting their relationship with Brain Balance. By controlling the use of its trademarks and online presence, Brain Balance aims to maintain a unified brand image and protect its reputation across all franchise locations.