Is a Brain Balance franchisee allowed to obtain toll-free telephone numbers such as (800) or (888)?

According to Brain Balance's 2025 Franchise Disclosure Document, franchisees are generally restricted from obtaining toll-free telephone numbers such as (800) or (888). This restriction also extends to using email addresses that contain "BBF," "Brain Balance®," or "Brain Balance Program®" as part of the telephone number or address. However, there is an exception if the Operations Manual sets forth specific allowances.

This policy ensures that Brain Balance maintains control over its brand identity and how customers can reach the company. By centralizing phone number and email address standards, Brain Balance aims to provide a consistent experience for customers across all franchise locations. This can help to avoid confusion and maintain a professional image.

For a prospective franchisee, this means they must adhere to the approved communication channels and branding guidelines set by Brain Balance. If a franchisee wishes to use a toll-free number or a specific email address, they should consult the Operations Manual to understand the permitted uses or seek explicit approval from Brain Balance. Failure to comply with these restrictions could result in a breach of the franchise agreement.