factual

Does Brain Balance have a franchisee advertising council?

Brain_Balance Franchise · 2025 FDD

Answer from 2025 FDD Document

We do not have a franchisee advertising council; however, we do have a Franchise Advisory Board (the Brain Balance Franchise Advisory Board "BFAB") that may provide input on marketing and advertising strategy, as requested.

Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEM, AND TRAINING (FDD pages 36–47)

What This Means (2025 FDD)

According to Brain Balance's 2025 Franchise Disclosure Document, the company does not have a franchisee advertising council. However, Brain Balance does have a Franchise Advisory Board, referred to as the "BFAB," which may provide input on marketing and advertising strategy if requested by Brain Balance.

Brain Balance has established a national advertising fund where all corporate and franchise centers must contribute 2% of gross revenue, payable monthly. These funds are used to promote the Brain Balance brand through various marketing and advertising programs, including market research, advertising production, brand positioning, parent-facing materials, photography, television, video, radio production, client testimonials, public relations, website development, maintenance, and optimization. The cost of local advertising or media placement is not covered by the advertising fund and will require significant local media investment to generate revenue.

The Brain Balance national advertising fund is maintained separately from the company's other monies and is not used to cover the company's expenses. While the annual financial audit includes the advertising fund, franchisees will receive an annual summary of advertising fund expenditures. If a franchisee requires a more extensive accounting and it is required by law, they can make a written request, and Brain Balance will provide it within 30 business days. In 2024, Brain Balance collected $841,893.57 for the advertising fund.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.