In what format does Brain Balance provide advertising and promotional materials to franchisees?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
(i) COMPANY will make available to FRANCHISEE, from time to time (i) advertising and promotional materials, electronically in pdf or jpeg format, prepared by COMPANY's advertising agencies and marketing company; and (ii) advertising and marketing usage and guidelines.
(b) All advertising and promotional matter, whether printed or digital material, including without limitation, Internet, and other electronic media advertisements, transcripts of all radio and television advertisements, and the manner in which any of these will be used are subject to the prior written consent of COMPANY prior to use and shall be submitted to COMPANY for written approval prior to use.
If COMPANY does not approve the activities, materials, media, or use in writing within ten (10) days, the activity, material, media, and use will be deemed disapproved.
(c) FRANCHISEE may conduct individual email communications without first obtaining company's written approval, but the contents of such communications must comply with requirements and restrictions contained in the Operations Manual.
FRANCHISEE may maintain an independent social media presence, including the use of Facebook, Instagram, Twitter, and other services.
FRANCHISEE shall purchase advertising and promotional materials, electronically in pdf or jpeg format, prepared by COMPANY's designated vendor.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, Brain Balance will make available to franchisees advertising and promotional materials electronically in PDF or JPEG format, which are prepared by Brain Balance's advertising agencies and marketing company. Brain Balance also provides advertising and marketing usage and guidelines. Franchisees are required to purchase advertising and promotional materials, electronically in PDF or JPEG format, prepared by Brain Balance’s designated vendor.
Notably, all advertising and promotional matter, whether printed or digital material, including Internet and other electronic media advertisements, and transcripts of all radio and television advertisements, are subject to the prior written consent of Brain Balance before use. Franchisees must submit these materials to Brain Balance for written approval before using them. If Brain Balance does not provide written approval or disapproval within ten days, the materials are deemed disapproved.
Furthermore, franchisees may conduct individual email communications without prior written approval, provided the content complies with the requirements and restrictions in the Operations Manual. However, franchisees must obtain prior written approval for any email addresses other than the one assigned by Brain Balance. Franchisees are also prohibited from maintaining an independent website; instead, Brain Balance will include information about the franchisee's center on the System Website. Franchisees can maintain an independent social media presence on platforms like Facebook, Instagram, and Twitter.