What evidence of advertising expenditures must a Brain Balance franchisee retain?
Brain_Balance Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.18. (b) All advertising and promotional matter, whether printed or digital material, including without limitation, Internet, and other electronic media advertisements, transcripts of all radio and television advertisements, and the manner in which any of these will be
used are subject to the prior written consent of COMPANY prior to use and shall be submitted to COMPANY for written approval prior to use. If COMPANY does not approve the activities, materials, media, or use in writing within ten (10) days, the activity, material, media, and use will be deemed disapproved. Likewise, all marketing vendors or service providers for FRANCHISEE must be approved in writing by COMPANY prior to being retained by FRANCHISEE.
Source: Item 22 — CONTRACTS (FDD pages 70–72)
What This Means (2025 FDD)
According to Brain Balance's 2025 Franchise Disclosure Document, franchisees are required to obtain the company's prior written approval for all advertising and promotional materials before use. This includes printed or digital material, internet and electronic media advertisements, and transcripts of radio and television advertisements. These materials must be submitted to Brain Balance for written approval prior to their use. If Brain Balance does not provide written approval within ten days, the advertising is considered disapproved.
This requirement ensures that all advertising and promotional efforts align with Brain Balance's brand standards and marketing strategies. It allows the company to maintain consistency and control over how the Brain Balance program is presented to the public. The franchisee must also get written approval from Brain Balance for all marketing vendors or service providers before hiring them.
For a prospective Brain Balance franchisee, this means carefully documenting all advertising plans and materials and submitting them for approval well in advance of planned campaigns. Maintaining records of these submissions and approvals will be essential for demonstrating compliance with the franchise agreement. Additionally, franchisees should factor in the potential for delays in advertising rollouts due to the approval process.