According to the 2025 Brain Balance Franchise Disclosure Document, Brain Balance does not establish the price at which franchisees must sell their in-center services. However, Brain Balance may recommend pricing for programs.

Brain Balance does offer Virtual/At-Home program pricing, and any post-program subscription services at a set price. This implies that while franchisees have some flexibility in pricing their in-center services, the virtual programs and subscription services have fixed prices set by Brain Balance.

Prospective franchisees should consider how the pricing recommendations and set prices for virtual programs might influence their overall revenue strategy and profitability. It would be prudent to discuss these pricing dynamics with existing franchisees during the due diligence process to understand the potential impact on their business.