What components are included in the "HAL" components of the licensed technology CRM application for Brain Balance?

According to the 2025 Brain Balance Franchise Disclosure Document, the "HAL" components of the licensed technology CRM application include hemisphericity calculation and related data. This software is part of the licensed technology provided to franchisees to manage their Brain Balance centers. The CRM application also includes account, contact, product, inquiry, assessment, and enrollment program activities; reports, dashboards, and content to support program activities; and all proprietary technological developments created to support Brain Balance's program activities.

For a prospective franchisee, understanding the specifics of the "HAL" components and how they contribute to the Brain Balance program is crucial. Hemisphericity calculation and related data likely play a key role in assessing a client's needs and tracking their progress within the program. This data-driven approach is central to the Brain Balance method, and franchisees should ensure they are well-versed in utilizing these tools effectively.

It is important for potential franchisees to fully understand the capabilities of the CRM application and how it integrates with the Brain Balance program. This includes understanding how the hemisphericity calculation is performed, what data is collected and analyzed, and how this information is used to tailor programs for individual clients. Prospective franchisees should inquire about training and support provided for using the CRM application and its various components.