What components are included in the "HAL" components of the licensed CRM technology used by Brain Balance?

According to Brain Balance's 2025 Franchise Disclosure Document, the "HAL" components of the licensed CRM technology include hemisphericity calculation and related data. This CRM application is part of the licensed technology that Brain Balance franchisees use. The CRM application also includes components for account, contact, product, inquiry, assessment, and enrollment program activities; reports, dashboards, and content to support program activities; and all proprietary technological developments created to support Brain Balance's program activities.

For a prospective franchisee, understanding the specific functionalities within the "HAL" components is crucial. Hemisphericity calculation and related data likely play a significant role in assessing a client's needs and tracking their progress within the Brain Balance program. This data-driven approach is intended to help franchisees tailor their services and demonstrate the effectiveness of the Brain Balance program.

It is important for potential franchisees to fully understand how this technology works, what data it collects, and how it contributes to the overall operation of a Brain Balance center. Further due diligence should involve asking the franchisor for a detailed demonstration of the CRM system, including the "HAL" components, to assess its usability and effectiveness.