Is the Brain Balance company required to spend the entire Advertising Fund during any calendar year?

According to the 2025 Brain Balance Franchise Disclosure Document, Brain Balance is not required to expend the entire Advertising Fund during any calendar year. The FDD specifies that expenditures from the Advertising Fund are at the sole discretion of Brain Balance and may benefit any one or more of their marks.

This means that franchisees cannot demand that the entire fund be spent in a given year or that the spending benefit their specific territory. Brain Balance retains full control over how the advertising funds are used, allowing them to prioritize the System's overall benefit.

This policy is fairly common in franchising, as franchisors typically want the flexibility to allocate advertising resources strategically. However, it's important for prospective Brain Balance franchisees to understand that their contributions to the Advertising Fund may not always result in direct or immediate benefits to their individual center.