Under what conditions can Boulder Designs withhold consent for a franchisee's 'For-Sale Advertising'?
Boulder_Designs Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee, and any cooperative advertising program, may not establish a presence on, or market using, the Internet in connection with the Franchised Business without Franchisor's prior written consent. Franchisor has established and maintains an Internet website at the uniform resource locator, www.boulderdesigns.net, which provides information about the System and the services Franchisor, its Affiliates and its franchisees provide. Franchisor will include at the BOULDER DESIGNS website an interior page containing information about the Franchised Business.
Franchisor retains the exclusive right to advertise or use the Marks on the Internet, including the use of websites, domain names, uniform resource locators, linking, search engines (and search engine optimization techniques), banner ads, video, video-streaming, digital signage, audio, meta-tags, marketing, auction sites, e-commerce and co-branding arrangements. Franchisee may be requested to provide content for Franchisor's Internet marketing and shall be required to follow Franchisor's intranet and Internet usage rules, policies and requirements. Franchisor retains the sole right to approve any linking to, or other use of, the Boulder Designs website. Further, Franchisor retains the right to utilize whatever form of advertising that may become available in the future.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Boulder Designs requires prior written consent for a franchisee to establish a presence on or market using the Internet in connection with the Franchised Business. Boulder Designs maintains an Internet website at www.boulderdesigns.net, providing information about the System and the services offered by Boulder Designs, its Affiliates, and its franchisees. Boulder Designs will include an interior page on its website containing information about the Franchised Business.
Boulder Designs retains the exclusive right to advertise or use the Marks on the Internet, including websites, domain names, uniform resource locators, linking, search engines, banner ads, video, digital signage, audio, meta-tags, marketing, auction sites, e-commerce, and co-branding arrangements. Franchisees may be requested to provide content for Boulder Designs' Internet marketing and must follow Boulder Designs' intranet and Internet usage rules, policies, and requirements.
Boulder Designs retains the sole right to approve any linking to, or other use of, the Boulder Designs website and the right to utilize any future forms of advertising. This means a franchisee needs explicit permission from Boulder Designs before engaging in any online advertising activities related to the franchise. This control ensures brand consistency and manages how the Boulder Designs system is presented online.